Our Experience
“Thinking backwards - it's not about us it’s about them” is a trademark of ours.
Over a three year period, eSIS, a student administration software brand went from #23 in measured awareness in a field of 24 competitors throughout North America to #2, and saw an increase in sales which resulted in a #3 share position up from a #23 position. To reach the influencers, specifiers and purchasers of student administration software in the K1- K13 school boards and districts a ‘Take a closer look’ theme was used. Presentation folders, PowerPoint presentations, RFP themed covers, ads, direct mail, web and demo CDs carried the message to the audiences and asked them to take a closer look at the demo available on the web. Then they were directed to call a 1 800 number to request more info at which point their contact information was passed along to the sales force.